No Risk. Just Fun.
BMW
CUSTOMER CHALLENGE
For the launch of the BMW i3 model, BMW wanted to pro-actively show their potential customers, that driving an electric car is not only doable, but a serious pleasure.
FOURSTARZZ APPROACH
The No Risk. Just Fun. campaign called upon five Swiss influencers with expertise in the areas of technology, family, business, sustainability, and sporty lifestyle to test the BMW i3 for a week and document their experience from their unique perspectives.
To explain and capture, how to navigate an electric car in the city and the everyday life, Fourstarzz Media created an influencer campaign to collaborate with influencers from with a variety of interests and skills.
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The personal insights of the influencers were shared during the test on their social channels including Instagram, Facebook, Twitter, Linkedin, and Youtube.
CAMPAIGN OBJECTIVES
BMW partnered with Swiss Social Media Influencers to:
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Increase Brand Awareness
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Educate Consumers About the Benefits of Electric Cars
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Drive Conversions (Test Drives)
INFLUENCER CONTENT
For the BMW i3 No Risk. Just Fun. Swiss Influencer campaign, Fourstarzz Media activated 5 Technology, Family, Business, Fitness, Sustainable Lifestyle Influencers who published:
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149 Publications in Total
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5 Sponsored Blog Posts
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144 Social Posts on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Youtube
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77 Videos on YouTube, Instagram, and Facebook
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MEET THE INFLUENCERS
Technology
Hans from the leading Swiss technology blog knows his way around with electric cars. As a technology fan, he has his own charging station and was therefore able to thoroughly test the BMW i3.
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Family
Rita Angelones, one of the leading Swiss "Mommy Bloggers", appeals to the target group of families. In her test, she tested the BMW i3 for practicality in the Zurich family life.
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Business
Steven Epprecht is an entrepreneur and model who regularly shoots and plays in Switzerland. For one week he used the BMW i3 as a business vehicle.
Fitness
Simon & Nora from athleticflow.ch have developed their own fitness program. The two have the BMW i3 intensively checked for agility and sportiness.
Sustainable Lifestyle
Anina Mutter from sheik.com reports in her blog about a sustainable lifestyle. By testing the BMW i3, she was able to show her fans that sustainability and automobility fit together.
