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Philips

Star Wars Campaign

CUSTOMER CHALLENGE

Philips developed and launched a special line of Star Wars shavers. Partnering with Disney before the launch of the 2017 Star Wars movie, they wanted to create a grassroots awareness campaign hyper-targeted within the Star Wars Fan community.

 

The content created needed to be authentic, and easy to find so that potential clients that watched the TV spots could find genuine product reviews on the social channels.

FOURSTARZZ APPROACH

Fourstarzz chose to work with nano-influencers that were Star Wars fans. Each of the 100 Star Wars fans received a shaver representing their preferred side: dark side or the light side.

 

The nano-influencers then created Youtube videos, unboxing the shavers, explaining the functionality of the shavers, and why they liked the product as Star Wars fans. They then shared the videos via their private Facebook and Instagram channels with their friends. 

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Fourstarzz media then created a summary video out of the best scenes of the videos and promoted the video to a broader audience via paid Facebook ads. 

CAMPAIGN OBJECTIVES

Philips  partnered with 100 German Nano-Influencers Influencers to:

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  • Increase Awareness for new Philips Star Wars Shaver before the launch of the new Star Wars Movie

  • Create a Micro-Buzz in the target group of Star Wars fans before the TV advertising went live

  • Drive Sales

INFLUENCER VIDEO

RESULTS

Diverse Influencer Network.

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Philips partnered with 100 Nano-influencers to develop a grassroots awareness campaign. 

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A nano-influencer is a social media personality that has between 1k-10k followers. Collaborations with nano influencers are a great way to create content at scale and develop awareness. 

100

Nano-Influencers

Total Engagements

7,809

Strong Engagements.

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Influencers provided high-quality content to build Philips’ brand equity which led to 7,809 unique engagements.

 

Engagements include all likes, comments, shares or clicks.

 Strong and Diverse Reach.

 

With an awareness campaign, the aim is to put the message in front of as many people as possible.

 

Partnering with 100 Star Wars nano-influencers allowed Philips to reach 104,509 unique people.

104,509

Total Reach

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