Frontier Jackson
CBD Campain
CUSTOMER CHALLENGE
Frontier Jackson is an Indianapolis, Indiana based premium CBD producer who is dedicated to helping everyone discover the happiest and healthiest version of themselves. Frontier Jackson wanted to increase brand awareness among their audience groups. Due to the strong restrictions of Facebook and other common advertising channels for CBD brands, Frontier Jackson saw an opportunity in working with influencers to increase brand awareness.
FOURSTARZZ APPROACH
Fourstarzz selected influencers who could highlight Frontier Jackson's commitment to holistic health for anyone. Once influencers were selected, they were sent products that would benefit their unique needs. Influencers then created content showcasing how the products benefitted their lifestyle.
​
Influencers posted content encouraging their followers enter a giveaway as well as to visit the Frontier Jackson website.
CAMPAIGN OBJECTIVES
Frontier Jackson partnered with Social Media Influencers across the United States to:
​
-
Build Brand Awareness and Educate Consumers
-
Drive Traffic to Frontier Jackson Website
-
Increase Customer Base
​
MEET THE INFLUENCERS
Rachelle Chapman
Hoping to highlight how CBD can help a wide variety of people, Frontier Jackson partnered with Rachelle Chapman.
​
Rachelle is an influencer who, in 2010, suffered a spinal cord injury changing the trajectory of her life. Rachelle has summed a dedicated following by creating content about motherhood, fashion, fitness, and life as a wheelchair user.
​
Rachelle created Instagram content and wrote a blog post about how Frontier Jackson CBD had helped her and with her unique story.
Michael Chernow
​
Michale Chernow is a restaurateur, entrepreneur, tv host, fitness influencer, and family man. Frontier Jackson and Michael made a great fit because of their shared commitment to positivity and well being.
​
Michael produced six Instagram Stories showing how Frontier Jackson CBD helps with his incredibly busy and active lifestyle.
