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Sapahn

Handmade Bag Campaign

CUSTOMER CHALLENGE

Saphan is a purpose-driven company that partners with highly skilled artisans in rural Thailand to bring their products to a market that would otherwise be inaccessible to them.

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To spread awareness about their unique mission and high-quality goods Sapahn partnered with fashion, travel, and lifestyle influencers.

FOURSTARZZ APPROACH

Saphan's unique selling proposition is its purpose-driven supply chain and its high-quality goods; for these reasons, Fourstarzz Media built a  campaign designed to highlight Sapahn's unique story. 

 

The campaign design followed the Influencer Marketing Sales Funnel. Each of the micro-influencers was given unique bags to match their lifestyle ensuring that they could authentically capture their experience and tell Saphan's story.

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In engaging Instagram posts, influencers showcased the bags and how they fit with the influencer's lifestyle. In Instastories the influencers then provided additional information about Sapahn's story and linked out to a specifically created landing page using the Instagram Swipe Up functionality. On that landing page, users could get their discount vouchers and learn more about Sapahn's story via a video message from Sapahn's founder Brooke Mullen. 

 

Following the influencer sales funnel, influencer generated content was then re-purposed in high engaging Facebook Ads.

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CAMPAIGN OBJECTIVES

Sapahn partnered with Social Media Influencers across the United States to:

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  • Build Brand Awareness 

  • Increase Engagement 

  • Generate  Content at Scale

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INFLUENCER CONTENT

For the Sapahn influencer campaign, Fourstarzz Media activated 5 fashion, travel, and lifestyle Influencers who published:

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  • 5 Sponsored Instagram Posts

  • 25 Pieces of Unique Content 

  • 7 Instastories 

INFLUENCER VIDEOS

FACEBOOK AMPLIFICATION

RESULTS

Reduction of Facebook Ads Costs

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Re-purposing influencer generated pictures in Facebook ads decreased ad costs by 68% compared to the industry benchmarks.  

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The CPC (cost per click) achieved was $0.31 which beats the average CPC for Facebook Ads for the Fashion industry of $0.45 (Source: wordstream.com 2019) 

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The CTR (click through rate) was 5.45%, compared to an average of 1.24%. 

Facebook Ad Costs

-68% 

Engagement Rate

4.9%

Highly Engaging Micro Influencer Content

 

The selected micro-influencer generated highly engaging content, resulting in a 4.9% engagement rate.  

Generation of Customized Content

 

The collaboration resulted in 25 re-usable pictures and pieces of video content generated by the influencers.

 

The content was re-purposed by Sapahn in their social channels, newsletters and on the website. 

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Influencer Product Pictures

25

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