top of page
Screen Shot 2019-10-25 at 1.55.56 PM.png

T-Shirt Quilt Influencer Campaign

Memory Stitch

CUSTOMER CHALLENGE

MemoryStitch is a mid-west based company making unique t-shirt quilts and blankets. MemoryStitch strives to create cherished one-of-a-kind keepsakes by reviving your well-loved mementos so that you can continue to tell your stories with them for years to come.

 

Memory's Stitch challenge was how to create awareness and explaining the unique and personal product at the same time. By activating influencers MemoryStitch was aiming to let influencers explain the unique brand story while getting their highly personalized product produced.

​

​

FOURSTARZZ APPROACH

For the MemoryStitch t-shirt quilt campaign, Fourstarzz Media activated three influencers from different niches and backgrounds who each brought unique stories and followings to highlight the customization of the product.

​

The influencers teasered the story via Instagram stories, using the video feature to explain in more detail how to build an own quilt and what was special about Memory Stitch. The final personalized products where then showcases in Instagram Feed posts. 

​

Each post came with a clear call to action: influencers offered their followers a 20% off promo code when purchasing a MemoryStitch product. Direct links to landing pages were included in the instastories. 

​

CAMPAIGN OBJECTIVES

MemoryStitch partnered with Social Media Influencers across the United States to:

​

  • Build Brand Awareness and Educate Consumers

  • Drive Traffic to MemoryStitch Website

  • Increase Customer Base

​

INFLUENCER CONTENT

For the MemoryStitch campaign, Fourstarzz Media activated 3 Influencers who published:

​

  • 3 Sponsored Social Posts

  • 13 Social Shares on Instagram Stories

  • 2 Boosted Posts on Facebook

MEET THE INFLUENCERS

RESULTS

Strong Impressions

​

Impressions are a "reach metric" and defines how many people have seen the content.

 

Influencers' highly engaged audiences led to 37,417 unique impressions.

​

Impressions are important, as it provides a clear indicator of the potential impact.

 

​

Total Impressions

37,417

Cost Per Engagement (CPE)

$0.65

Low Cost per Engagement.​

​

Cost per engagement (CPE) of $0.65, beats the beating the influencer marketing benchmark average of $0.93. 

​

Strong Engagements.

​

Influencers provided high-quality content to build Memory Stitch's brand equity which led to 3,092 unique engagements.

 

Engagements include all likes, comments, shares or clicks.

Total Engagements

3,092

bottom of page